Convo Coffee House: Case Study

ABOUT THE CLIENT

About Convo Coffee House

Convo Coffee House (also known as Conversation Coffee House) was a new coffee shop based in the Summerlin area of Las Vegas, NV. It is a family-owned business that started in 2021 by the owner, Elizabeth “Liz” Fulks.

ABOUT OUR WORK

Project Objective

The client requested a logo and website for the business. The client wanted something family-friendly looking, inviting, coffee-related, but also have something related to “conversations”. This was important to the owners since the coffee shop was meant to be a place where people can converse with one another over a cup of coffee and connect with one another.

PROBLEMS & SOLUTIONS

Challenges

One main challenge of the business was that there are so many coffee shops in Las Vegas already. It was going to be a challenge to stand out amongst the competition.

Also, there needed to be a way for Convo Coffee House to stand out against major coffee chains. This is important because there are many prominent coffee shop chains in Las Vegas.

HOW CNCTD DESIGNS TACKLED THIS PROJECT

Discovery & Research

The area in which Convo Coffee House would be operating did not have many coffee shops in its vicinity, and any other major coffee shops that would serve as. competition were far enough away to not take away major business from the client.

Elizabeth had an idea of who their target audience would be and wanted the visuals to be appealing to that type of audience. Elizabeth wanted families, groups of friends, and service members of the community (first responders, teachers, educators, etc.) to be a part of their regular patronage.

ADDRESSING THE CHALLENGES

Strategy Formation

In order to address these wants form the client, what CNCTD Designs did was research other family-friendly, community-based coffee shops, take ideas from their visuals, and incorporate those visual ideas into the Convo Coffee Shop image. We created a few logo concepts and based the final logo on a combination of the initial concepts created.

INITIAL CONVO COFFEE LOGO CONCEPTS

FROM CONCEPT TO IMPLEMENTATION

Design & Development

The main logo combines a few concepts:

An overhead view of a coffee cup

Coffee liquid in the shape of a speech bubble

Latte art in the shape of   

There is a main logo as well as complimentary, secondary logos that are used for different seasons and add a splash of variety for the business.

As the client continued to conduct business, it was clear that they wanted to make sure their branding matched the current season. This prevents the theme from being monotonous since many of the drinks look the same.

 

DELIVERABLES

The CNCTD Designs Solution

The main color scheme would be a creamy, coffee-like brown color.

Additional branding was made for other colors:

• Purple
• Blue
• Orange
• White
• Green
  
  

Other iterations of the logo were also created for special occasions and holidays:

• LGBT Pride Month
  
• Dark Red Theme for Christmas Holiday Season
  
• Dark Green Theme for Christmas Holiday Season
  
• White Theme for Independence Day
  
• Blue Theme for Independence Day
  
• 3 Themes for Anniversaries & Birthdays
  
• 3 Themes for Fall//Autumn Season

HOW IT ALL TURNED OUT

Results & Success

Convo Coffee House has maintained a 4.9/5 review on Google with over 100+ reviews since September 2023.

CNCTD DESIGN'S GROWTH & IMPROVEMENTS

What We Learned

Working on this project showed us how important it was to stand out from the crowd and that there are many creative possibilities when creating ideas and concepts for large industry such as coffee shops based in the United States.

APPRECIATION

Credits & Acknowledgements

Elizabeth Fulks for her feedback and input on the project

Katie Fulks for providing us with content

The Entire Convo Coffee Family and their Customers & Supporters

TOOLS & RESOURCES

Technical Aspects

Website CMS: Duda

Logo, Colors, Branding Guide, Backgrounds: Adobe Illustrator

Website Analytics & Tracking: Microsoft Clarity

WANT TO WORK WITH US?

Contact CNCTD Designs!

The group had no logo, branding, nor a website. We decided to create a website